Building brands in China experienced a financial crisis after the shock, still show the rapid development momentum, but also exposed a number of problems impeding the development of industry in the new competitive environment, the material brands to survive, how to develop, how to deal with Game of the next round of the brand, is the huge mass of material brand proposition groups. Construction industry, the impact of turbulence on the building materials industry Construction industry is the important material production sectors, with the country's economic development, improving people's lives are closely related. Since 2001, China entered a new round of macroeconomic business cycle, with the construction industry is closely related to the total fixed asset investment (FAI) growth continued in the total amount of more than 15% high, leading to the total construction industry output value and profit growth Also 20% of the high-speed fluctuations. Accelerate the development and construction industry, the market shock of the material adverse impact on the brand. Building materials industry overcapacity, the industry formed the outstanding problems Today's building materials industry can be said that there is "excess capacity" phenomenon. "Excess capacity" includes two aspects: one is the total supply for a certain time, the relative lack of aggregate demand, on the other hand is the total demand for a certain period of aggregate supply relative surplus. Facing overcapacity materials companies will do? In such a torrent of competition, how to make their products by consumers of all ages. So that their products can be the concern of project construction, which is an urgent need for all building materials brand thought. Building material industry and the well-known brand both opportunities and challenges Eleventh Five-Year Plan "to infrastructure investments in the chess set, roads, railways and other infrastructure construction investment growth and the outbreak of the steady growth of investment in general civil construction, so that the construction industry is in the upward phase of the economy. Meanwhile, in the construction of energy-saving society and countries to strengthen capacity for independent innovation in the context, energy efficiency and technological innovation will be the theme of development of the industry hot spot. Energy-saving environmentally friendly building materials into a new favorite low-carbon economy boom Recently, the global climate conference in Copenhagen, low-carbon economy has become the focus topic. Just at the recent meeting held at the Political Bureau of CPC Central Committee also stressed that energy conservation work must conscientiously strengthen the target responsibility system, speed up energy saving construction of key projects, and actively respond to climate change. Industry that, a low carbon economy in the coming days will be a permanent part of the Jiaodian market attention, the current short-term interest Shou Yi Yu Nei Ying energy, the hard threshold Xu Qiu Huan Bao improve the chemical new materials, new building materials, nonferrous metal materials Deng. Some experts said that China's economy next year, the focus of attention is whether China will most likely go the way of a low-carbon transition. Building materials industry will also be closely following the development of the market environment to develop appropriate marketing strategies, and energy-saving environmentally friendly materials favored by the market inevitably brands. National selection of designer brand value choice for low-carbon materials recommended environmental Just recently, location services to the Chinese building materials industry and designers design the Fifth China International Art Fair launch of the "Designer of the Year 2009-2010 Recommended materials preferred brand" top of the application review is intense, the carbon does not seek the Green become an important indicator of joint assessment, with the green brand status of materials in the industry highlighted, this selection will set up a special environmental award in recognition of environmental protection for the building materials industry play a leading role in the brand, also welcomed the degree is by designer an important indicator of the current selection, designer brands for use as a material part of the design process leading plays a key role in environmental materials designer's design concept will be shipped material brand an enormous impact on market demand, the designer of choice recommendation will be reflected in the meaning of the brand here called the preferred access to designer brand represents the height of the market and customer recognition. Choice Awards are divided into bathroom, furniture, stone, lighting, rug , furnishings and accessories, glass, wallpaper, textile and other nine directions. Tens of thousands of materials across the country selected out of the nine brands in 10 major industries most influential brand, is a huge and complex work, it was set up expo organizing committee official said, this selection will be set off material fashion brand of healthy competition, and the company's brand appeal application, market competitiveness, product technology content, products are environmentally-friendly, by the popularity of domestic and international designers, industry influence has done rigorous, comprehensive assessment, and strive for China materials industry leading brands choose a profession, for the structural transformation of China's building materials industry has played a very good boost. (Editor：admin) |